Talkin’ Shop: Epaulet

In service of the new makeover show I’ve been working on, I’ve sought out boutiques throughout the New York tri-state area.  My mandate for each episode was to locate an interesting shop, local to the makeover candidate’s neighborhood and relevant to his or her wardrobe needs.  In the process, I’ve revisited old friends and discovered a number of plum new finds.  Each week, I’ll introduce one.

Catering to both men and women at 231 Smith Street in Brooklyn is Epaulet.  Partners in life as well as business, proprietors Adele Berne and Michael Kuhle are about as nice as any two can be and very passionate about conscious business–they only work with vendors and suppliers who embrace fair labor practices and as much as possible promote goods which are ecologically sound.  I was happy to see that they stock an extensive collection of Melissa footwear, a favorite line of chic, of-the-moment shoes produced in Brazil to exacting, sustainable standards.

Adele and Mike recently introduced an Epaulet line of slim fit shirtings with standard collars for men and contrast club collars for women in an array of plaids. I’m awaiting the holiday introduction of the women’s bib-front in Black Watch.

They’ve just launched their online shop and until midnight tonight, you can get 20% off any order (except the Epaulet shirt collection) as a thank you.  Just enter BETANOV in the promotion code box at check out.  Locals can avoid shipping charges by checking “Store Pickup” and making the trek to the bricks and mortar locale. Afterward, celebrate your savings with libations at the new Clover Club.


Photo: Michael Kuhle


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